January 4, 2008
Dental advertising leads
Doctors miss the boat when they don't work very hard to offer a premium and gather email addresses from visitors with that premium.
There is a long lead time for cosmetic and even restorative dentistry.
People think about it for awhile before they pull the trigger. And if you pay a lot to get them to your website, you will only convert a small fraction of them into patients that instant.
So what about the other visitors you don't convert into patients?
That's the role of a two step process. You get them to your website and then you get them to opt into a quality private mailing list. You can also get their street address.
Then you are marketing to a house list. You can even survey them and finely tune your emails according to the survey answers.
This is the secret of marketing: build your own list of prospects and work that list. Don't practice "drive by marketing" and pay a lot to get a visitor only to see them drive off, never to be seen again.
Don't make the mistake of paying a lot to attract traffic just to see that traffic leave. Use all the marketing techniques to capture email addresses and permission to market to those patients. Then you can convert them into real patients and build a fortune in dental practice revenue from your house list.
You want to use the techniques of dental blogs and dental blogging to get high rankings in the organic listings of the search engines, then convert those visitors to your house mailing list.
If this interests you, join my quality private mailing list and get tips and information on lead generation from the Internet that you will never find anywhere else. You will receive instant access to my $59.95 bestselling book on case acceptance, totally free, and I will never share your information with anyone, ever. You can opt out anytime.