Dental website marketing backlinks

Okay, so another post about Internet marketing. What makes the big difference in terms of rankings on Google?

Backlinks.

Google's original patents covered search that uses links to your site in order to rank your site. If you have a lot of links from other high authority sites and these links go "deep" into your site, then your site will rank high on Google for certain keywords…

Backlinks are the key to rankings on Google.

What are they?

Backlinks are links from other sites to yours. Backlinks have two parts. The link to your page. And "anchor text" which is the text someone sees.

A dental website backlink example

Here is an example of a backlink. Remember that this post was posted originally on Dentaltown:

Click here to learn more about dental practice marketing search engine optimization

The anchor text is "dental practice marketing search engine optimization"

The URL points to http: //  www.cases4 dentists.com/01/09/dental-marketing-search-engine-optimization/

So it is a "deep link". It goes deep into the website. And the URL itself contains words I want the search engine to pick up.

This post is about dental practice marketing search engine optimization, so the link is "contextual". It is appropriate for the content here.

And Dentaltown is a "high authority" site with Google with a lot of content about dentistry.

So this backlink will do two things for me:

1. It will draw some folks here on Dentaltown to my blogsite, where they will read my fabulous posts and want to join my email list so they can bask in the glory of my emails.

2. It will tell Google "that page on cases4dentists.com is important" and that will increase my rankings a tiny amount on Google for keywords like "dental practice marketing".

The name of getting quality traffic to your site is generating high quality backlinks to your website.

Fresh dental practice blog content is key

The best way to do this is to have fresh new content on your site all the time. Then you go to high authority sites and participate in creating informatiive posts that point to your fresh content.

If you don't have time for that, you can outsource it. It is the single most important thing you can do for getting good traffic.

And don't forget, when you do create traffic, you have to make sure that you engage the visitor instantly so they don't just hit their "back" button…

The other day I spoke to a very nice doctor who had a good page that a media outlet (radio/tv) had created for him. It was a pretty decent source of traffic. But it pointed to a page on his site that was meaningless for a patient to land on. So he is getting a fair amount of traffic and no doubt the people land on that page and then just "bounce" away to something else.

See Dental Marketing: How to multiply your website's results for more. Also, click to learn more about dental practice marketing blogs

If this information helps you, then you will want to grab a free copy of my $59.95 book on case acceptance and dental marketing now in its 3rd edition…the all time bestselling classic. Just enter your name and email. I will never share your info with anyone and you can opt out any time you want by clicking a link at the bottom of every email I send. Thanks!