A dentist recently said he is already ranking well for his town and "cosmetic dentist" and "TMJ dentist", so how would a dental practicing blog help him?

 

And what about duplicate content? I am going to be launching dental practice marketing blogs for hundreds of dentists so how would I escape the duplicate content filter on dentist practice websites?

Yes, blogs will help you even though you already rank well on Google for some keywords.

There are two reasons for this.

One is that the way I run dental blogs, the blog posts are promoted on social media and other high page authority sites. That creates visitors from those sites directly to the blog. So it creates traffic beyond Google.

There is a lot of this type of traffic. A lot. More than what Google can provide. People spend a lot of time on Myspace, Facebook, and places like Wetpaint or Xanga than they spend on Google. These people will visit your site based upon the promotions I do on sites like that.And

The other reason dental practice marketing blogs the way I do them helps is with Google rankings…the long tail.

Let me explain.

How the long tail works for Google dental practice searches

The long tail is how Amazon and Netflix make their money. Sure, 20% of the books people order from Amazon are the top, say, 100 titles. But the other 80% are purchases of a huge number of books, each of which gets very few sales individually.

Most people rent one of 20 films on Netflix, but the remainder of Netflix' business is 20,000 other titles, each of which individually gets rented very seldom but all together that make up a huge business for Netflix.

So it is with search terms. Yes, some people search Google by entering words like "cosmetic dentist Richmond" but a huge number don't.

You have to understand the way people search is often not with two words but with 3, 4, or 5 or more words and often complete sentences.

"how can I get my gums treated in Richmond"
"get dental implants for my molars"
"dentist who accepts delta dental in Richmond"

These are not searches like "dentist Richmond" or "cosmetic dentist Richmond"

More and more searches are done this way. Collectively, the long tail of these compound search terms means that in quantity they far exceed the simple searches that you currently rank on.

So as a dental blog adds more and more posts, the dental practice blog site adds more and more of these long tail keywords and will increasingly create "ownership" of the long tail.

Over time, as we do more and more posts, you will get more and more high quality visitors and patients via the dental marketing blog. Blogs just get better and better. And your dental practice Google ranking will improve or you will be at the top for the actual phrases people use to find you.

No duplicate content on dental practice blogs

Now, the other concern for duplicate content is a great point. And to handle that, I have a technology in place to allow me to create many original versions of a single article. So everyone gets original content on my dental practice blogsites.

And please get my $59.95 classic third edition book on case acceptance and dental practice marketing. I will never share your name with anyone and you can opt out anytime.