For dental practice marketing there are huge advantages to having not one but two websites. One dental website is your brochure site. The other dental website is your dental practice blog.

A big advantage of dental practice marketing blogs over websites are trackbacks. Let me explain how they work.

Today I made a blog post about Barry Bonds and sedation dentistry. I used a trackback to tell other bloggers that I was using snippets of their blog or info I got from their blog posts.

If someone uses snippets of my post they will send a trackback to me.

Blog software handles trackbacks in different ways. The essence of it is that it puts a link on a blog pointing towards my blog.

This link also can bring in traffic.

I know it sounds complicated, but trackbacks are a great way to build up dental patient trafffic and high quality backlinks that raise Google dental advertising rankings. And it is something that is really only for blogging.

So you can understand now more and more what I regard as the advantages of a dental blog over just having a website.

• A dental blog creates constantly new and fresh content
• Dental practice marketing blogs can use trackbacks to generate high quality links and traffic from other bloggers
• By blogging about celebrities and dentistry, I raise a lot of interest in dentistry that would otherwise bore people, and can grab a lot more traffic
• Blog posts are always new and with Google's Universal Search, they can get to the top of Google or at least on page 1 of Google very quickly
• Dental practice blogs can build your mailing list so people who may not want to be patients yet can become patients later
• Dental practice blogs can be promoted on social media sites for high quality traffic and high authority backlinks

Remember that I do not advocate a blog as a replacement for a website. A website can be a brochure for your practice. But a blog that you consistently post on has many advantages over a static site in terms of getting traffic, building a mailing list, and raising your rankings with Google.

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