It's not about how much traffic your dental practice website or dental blogsite gets.

It's about conversions.

It's about how effective your marketing is. Not about raw numbers.

Okay, so let's talk about conversion rates.

Conversion rates — these are what I watch and work on, as an Internet marketer.

How many people who visit your website convert into patients?

How many people who click on your website stay there for more than 10 seconds?

How many people who visit opt in to a mailing list?

And how many people who opt into a mailing list actually become patients?

Conversion rates are where it's at. Marketing is very different from dentistry because in dentistry, you try to minimize variance. You try to do 100 root canals with 100% success.

In marketing, we maximize variance because we have no choice. And if I convert 5% of visitors into patients, you may raise your glass to me as your new hero! 5% versus 100%.

The keys to conversion are constant testing. Trying this, trying that.

I have recently launched our dental blogsites. A private launch. So now I have a lot of dental blogsites that I run. I write and post articles to each one. Unique articles. And I promote the articles on social media sites and elsewhere on the web. And I maintain mailing lists for each dentist.

Now it's a matter of getting people to opt in, and getting opt ins to convert into patients. That is something that I am always working on but especially now.

Will it work? Of course it will. But only with a lot of testing and trying new ideas. Marketing is constantly changing, but the process of marketing involves trying and testing, and measuring results. Then applying the knowledge learned to changing websites, altering the way you get opt ins, improving your site.

None of this is intuitive. It is all about process. And at the same time, it is intensely creative. But what the great marketers in history have known is that it's all about trying and testing and ultimately, about how well your marketing converts. See Dental advertising: What works better than Google Pay Per Click?, and Dental blogs and dental blogging for more.

And if you want crucial tips on marketing your dentistry and selling more dentistry, get my classic bestseller on case acceptance and dental marketing now in its third edition. It's free for a limited time and you get it by entering your name and email. I will never share your info with anyone and you can opt out anytime.