The Google Nobody Knows — How to Use the Content Network to Build an Enormous Practice

Hi, Richard here. I want to show you how you can harness the Google Content Network to load up your house list with prospects who come in and get your dentistry.

How to beat your competitors by doing things a little differently.

Using what I call the Google Nobody Knows.

Why Google Search Advertising is an Uphill Battle

Most dentists who advertise do so on Google Search. So there are 20 guys that patients can choose from. Patients will click here, click there, and end up confused:

What a hodgepodge.

And you pay through the nose for this.

Too often, the beneficiaries are Google shareholders.

But wait…why ADVERTISE on search, if you can get free clicks without advertising, simply by using search engine optimization?

Why search engine optimization is often the most expensive way to get patients

Search Engine Optimization, or SEO, is quite expensive to do right. I have had writers create independent original dental content. And then post that content and build quality backlinks to dental client sites.

Does it work?

Yes. But it is quite inefficient.

It draws people from all over your city. All over your state. All over the country. Even from India.

Inefficient…

The reason is that you get a lot of clicks from people outside your geography.

"Free" Search engine traffic is NOT free

When you do search engine optimization, it costs a lot of money. "Free" is not free.

It takes a lot of labor and know-how to get to the top of Google.

I know because I do it all the time.

And, back to the "inefficient" part — when you spend money getting to the top of Google, you are spending money to get a bunch of clicks. And only a fraction of these search clicks are people in your area.

Yes, you *try* to make sure people search for "implant dentist northampton" for your Northampton practice, but they will get search results from all over…different states and even different countries.

So with search engine traffic, you pay considerable amounts for it. And you pay a lot for clicks outside your area.

That is why I have grown disillusioned with SEO for geographically tight businesses such as dentists.

I still use it for some clients and for businesses I'm involved in. But I prefer the safer and cheaper route of purchasing advertising on the web that is geographically targeted.

Why paying for geo-targeted advertising is more effective and cheaper than SEO

The key when you are paying for traffic is to pay for geo-targeted people who are within driving distance.

And to turn every click possible into a good quality lead.

So that means paying for geographically targeted traffic and that means often times using Google Search advertising.

It turns out that when you advertise on Google Search, the big obstacle is often not enough volume.

By the time you add up all the people who search for you, and divide by the number of advertisers and "Free search" results they can click on…and take into account all the search results that are in a different state or country…you don't have enough volume of clicks in many cases to build your practice when you only advertise on Google Search.

And these leads you do get are very expensive although they can be high quality.

I find Google Search advertising really pays. But it usually doesn't create enough patients. I want more for my doctors.

That's why I want to introduce you to….the Google Content Network. Because it provides…

More Geotargeted Visitors to Your Site: the Google Content Network

Google Search only lets you advertise on the search pages.

But the Google Content Network lets you advertise on sites all over the Internet:

• Beauty sites
• Cosmetic dentistry information sites
• Health sites
• Implant information sites
• And many more…

Where your next patients hang out. Not just on Google Search (google.com).

And Yahoo and Microsoft have similar content networks.

Best of all…the Google Content network geographically targets visitors. So you can buy advertising on sites all over the web…but Google only shows your ad to people inside your practice geography.

So you get a lot of geographically targeted visitors you can pay a reasonable price for…

And these multiply your volume of qualified visitors to your website.

These visitors are geo-targeted. So you can get clicks from people who are not in distant lands, but who live or work close to your office.

So People in your area click on your ad…Now What?

Once people click, you've got to grab 'em. Especially when people click from the Content Network. They don't have the patience to look through your website. They want to get something now, something quick, and then continue with what they were doing.

The Content Network people who respond are interrupting what they were doing. So you better have a compelling ad. And you better offer something really good.

That's what I have created. A complete system for…

1. Advertising all over the Internet using Google Content Network,
2. Getting those people who click to "opt in" to a mailing list
3. Making an offer to those people, so they accept the offer and appear in your chair.

Why it starts with an "opt in" lead

Most dentists who advertise, make that about 99.99%, try to get a person to click onto their home page.

And if the person doesn't book an appointment, the money spent to get that person to the website is wasted.

I do things differently.

I try to get the person who clicks to opt in to a mailing list.

Then I send that person to your home page.

So if they set an appointment, great.

But most people who click aren't ready for an appointment. Since I have their email address (and sometimes their physical address) I can email them on your behalf.

It has proven time and again to work — that people who receive these emails after awhile will appear in your office.

I write extremely entertaining and informative emails. People enjoy getting them.

It's the third, fifth or tenth email that gets them motivated to set an appointment.

All this is done with their full permission and in compliance with "anti spam" laws and good sense.

How you can get a high "Opt in" rate

The secret to getting a high "opt in" rate is to offer something of value to the patient.

I use video for this purpose.

Most opt in forms only get 5% to opt in. My approach is getting over 20% of people who land on that page to opt in.

I get about a 20% conversion rate for people who click by offering them an instant video:

 

Now they have opted in, and I can send them along to your practice website. Some of them will call you right then. Most will just move on with what they were doing.

And if you use this list you are building and work the list, you will have a steady stream of new patients.

So what are the results?

Who else wants high click throughs, high opt-ins, and high conversion rates?

Normally, dentists experience maybe 1% or 1.5% click through rates on their Google Search ads. And prospects click on multiple ads. Volume is often not high enough to build a list quickly.

And nobody gets opt-in rates that are higher than 5% or so…

Take a look at the results I have been getting for my clients:

Notice the two circled numbers at the bottom. $5.61 average cost per opt in lead. And 20.79% rate of people who click on this ad fill in their name and email and request more information.

That is far, far higher than any dentist I am aware of.

Imagine if you could build your practice like this:

$5.61 X 100 leads per month = $561

Pay me, say, $400 for running the whole thing.

Now you've spent $961 per month.

Imagine that out of 100 leads, if I work them for you (or you work them for yourself), you get 5% to become new patients. That is 5 new patients. Multiply by $1600 which I find is often the average production for first year patients from the Internet, and you've got $8000 in the door.

Not counting referrals. Not counting higher numbers for larger cases such as sedation dentistry or veneers or full mouth restorations.

Wowzers.

Disclaimer: Your numbers may be worse or better. I cannot say. Don't depend upon anything I tell you, please.

So now you can watch this video, and see for yourself…

• How to build your "dental sales funnel" so you have a continuing stream of patients
• How the Content Network is the Google Nobody Knows…and why you want to get real familiar with it
• Where will your ads appear, if not on Google.com?
• How can you bait the hook so clicks turn into leads turn into patients?

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So what should you do next?

I am throwing the doors open to new clients in a few days. I only allow people to join through email. So you have to get on my email list if you are interested. I'll email you tips on search engine optimization and advertising. And I will email you telling you when we are letting new clients join us. The number I work with is always very limited.

I have a first batch of clients that I will be offering future services to entirely without charge, as a thank-you for their being the earlier guinea pigs. New folks will pay $400 per month plus the Google ad charges. In return I will run the whole show — provide the ads, the management, the landing pages, and work the list.

You still have to do dentistry but the results from advertising have been exceptional and I think you will be delighted.

If you want to have the chance of getting in on this, please provide me with your name and email address.

Privacy is protected: I will never share your info with ANYONE and EVERY email I send will include an "unsubscribe" link at the bottom.

That's it for now, I'm gonna get back to it so I can get you that video.

Talk soon,

Richard Geller

 

 

 

Photography by PR Photos.